Brand is back
"Build it and they will come" — one of the most persistent, and flawed, beliefs in e-commerce. It’s a tempting ...
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Tag: Foschini
All the media moves
Media Moves… TheMediaOnline's weekly round up. marcusbrewster appoints new MD. New director appointed at Blowtorch Advertising. Juliet McGuire new editor ...
Read more![How bad writing (and inane slogans) can harm a brand’s image [part 3]](https://themediaonline.co.za/wp-content/uploads/2011/09/Screen-Shot-2011-09-13-at-7.04.56-PM.png)
How bad writing (and inane slogans) can harm a brand’s image [part 3]
Caryn Gootkin takes a deep breath, warms her cold feet and dives in head first, going much deeper than ever ...
Read more![How bad writing can harm a brand’s image [part 2]](https://themediaonline.co.za/wp-content/uploads/2011/09/foschini3_1259587420_large.jpeg)
How bad writing can harm a brand’s image [part 2]
Caryn Gootkin delves deeper into the effect bad writing can have on a brand’s image. And summons up the courage ...
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