Madex 2018: It’s all about the content
* The hunt is over! Tweet, air punch, do the moonwalk, shout out loud…because at Madex 2018, information is in full ...
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Tag: gathering
Great opportunities for digital ROI, but too many metrics an issue (with videos)
With media budgets for brands continuing to shrink, agencies are having to be smart about spending, to maximise ROI for ...
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Impressions, shares and engagements just don’t matter (with pics and video)
While your digital marketing campaign may have generated huge numbers of impressions, shares and engagements, what are they actually worth?
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Fusion needed in South African media research
Media strategists are still frustrated by the isolation of different media research currencies, wanting a single source for proper comparisons.
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POPI is coming! Here’s how you can prepare for its massive impact on digital marketing (with photos and videos)
The Protection of Personal Information Act (POPI) will be coming into effect within the next two years and will have ...
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African entrepreneurs showcase their innovation (with photos and videos)
From a self-taught app created entirely on a phone, and a trading platform for livestock, to an insect diet, and ...
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