Youth are the future of news – if not in print
“The youth of today are not interested in the news” is a common belief among older media types. But research ...
Read moreDetails
Tag: Generation C
Online advertising failing to engage with Generation C
Digital promotions are failing to meet expectations, with up to one in three ‘Generation C’ customers considering advertising as one ...
Read moreDetails
Create, curate, connect, community: meet Generation C
Historians, anthropologists, behaviourists, marketers – and many others – when differentiating between one generation and the next in the (mostly) ...
Read moreDetails
