Make every advertising rand work harder
Marketing teams everywhere are under pressure to do more with less. Budgets are scrutinised, performance is expected to improve every ...
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Tag: Gillian Rightford
‘Titan of Transparency’ to host online ad fraud webinar for SA
Ad fraud in the age of artificial intelligence has escalated from a game of simple scripts into a highly sophisticated ...
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Awards Wrap: Gugu Mthembu named Cannes Lions Jury President, Bookmark entries open today and Effie Awards call for entries
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media. ...
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Marketing with machines: ACA issues white paper on AI
The Association for Communication and Advertising (ACA) (ACA) has issued Marketing with Machines, a white paper mapping AI’s opportunities and ...
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Navigating advertising’s trust fault lines
Trust is a word bandied about our industry – some even say it’s advertising’s currency – and right now, it’s ...
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What drives effective marketing?
The 2024 Effie Awards South Africa Ipsos Trends Report, launched during a webinar hosted by Effie South Africa on 27 ...
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