Tag: Gordon Muller

Digital media planning has been given a boost with the announcement for the Digital Media and Marketing Association that audience ...

Writing in McCall’s magazine about her son’s resistance to the Vietnam conflict in 1966, American author and poet Charlotte E. ...

More and more people have told me not to bother rewriting my text book Media Planning – Art or Science? ...

The global revolution in consumer behaviour and media consumption is challenging many of the accepted fundamentals of media strategy. The ...

Gordon Muller has been at it again and in the best way possible. He has compiled and edited a great ...

DStv has come in for a fair amount of flak over the recent upheaval in the South African Audience Research ...