Digital marketing cancels out the need for narrow market segmentation
Tried and tested marketing practises of narrowly defining and targeting potential customers needs a radical rethink, writes Warren Moss at ...
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Tag: Groupon
Zappon to zap the group deals competition
Avusa Media launched its challenge to Groupon today. Called Zappon , the group deals site has the full weight of ...
Read moreDetailsRamsayMedia clicks with MyCityDeal
RamsayMedia became the first SA media company to join the growing international phenomenon of discounted online group buying deals last ...
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