Tag: holding companies

Creative and media integration is now essential because digital marketing requires both disciplines to work together in real time. The ...

I've been grappling with this unsettling feeling since the merger news dropped. Trying to figure out why it's hitting me ...

In an industry fascinated with scale, acquisitions, and consolidation, it's time to ask a difficult question: does being bigger mean ...

More than 80% of South Africa's media pie is shared between the top five global media agency groups. This leaves ...

The Ad Forum Global Summit was about the business of advertising. This report looks at key highlights from global agency ...