Tag: IAB South Africa

40% of programmatic ad spend at risk R600 million misallocated annually Programmatic ad display is the weak point Brand safety ...

There's an industry estimated to be worth $32.55 billion (Influencer Marketing Hub, 2025) this year — and it's not going ...

Digital advertising has become indispensable for brands and businesses of all sizes. Post-pandemic, more consumers than ever before are digitally ...

We find ourselves at a crucial point in the digital era – the interim years – as we transition towards ...

The IAB South Africa has released Best Practices for Influencer Marketing in South Africa, a new white paper by the ...

Applications are now open for the January 2015 intake of the free Google and IAB SA-backed three-month digital bootcamp, Digify, run ...