The domino effect: How a pizza brand conquered India
Not too long ago, US pizza chain Domino’s Pizza established a South African presence. To date, there are 11 stores spread ...
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Tag: Ian Henderson
Translating the weather, accurately
Localising mobile applications and web services for different markets isn’t easy as linguistic and technical limitations can impact how people ...
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Not love, but the right business model will bring us together
With all the successes of the internet and globalisation, the dream was once for a global village of freely communicating, ...
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Why a translation app isn’t the answer for your business
Every few weeks, another innovative new translation app is announced to help people around the world communicate. Waygo and Google’s WorldLens ...
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Translation as cost or opportunity – lessons from the journeys of others
When companies expand into new markets, the decision whether to translate their product interface, support literature or marketing depends on ...
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How to avoid destroying your translation budget
Commoditisation is sweeping through every industry as products and services are made as uniform, plentiful and affordable as possible to ...
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