Preparing for 2026: why the clock is already ticking for marketers
Budget pressures are compelling brands to extract more value from every rand spent. Rapid AI advancements are raising tough questions ...
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Tag: Independent Agency Search and Selection Company
Why questions are your secret weapon in winning pitches
In the bloodsport of pitching for new business, one weapon can prove mightier than credentials, sharper than case studies and ...
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Auditing masterclass lifts the lid on hidden costs
The IAS Media Auditing Masterclass Series continued its eye-opening series with a deep dive into how marketing budgets are subtly ...
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Choosing an agency: List, refine, meet and…pitch
The AGENCY SCOPE market trends around agency selection for 2023/2024 vary marginally from the previous study in 2021 across the ...
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Digital spend, digital return – and digital snake oil salesmen
Agency Scope digital spend figures throw up some interesting local and global trends, while experts warn against digital snake oil ...
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