Tag: Independent Agency Selection

It’s a go… all parties are on board and happy with the KPIs, SLAs and potential ROIs. The only thing ...

The recently announced partnership between the IAS and global media and marketing firm Eley Consulting, brings together a new addition ...

The Agency Scope 2021/2022 report reckons South Africa’s creative agencies are encroaching on media agency spaces.

The recent release of the SCOPEN research into the state of play at South African media agencies has revealed a ...

Expert intermediaries provide valuable benefits for both marketers and agencies, and the result of their input is visible across a ...

Are agencies ready and willing to divert their energies into pitching? And if so – what new questions should they ...