The elusive signature: Sign of the times?
It’s a go… all parties are on board and happy with the KPIs, SLAs and potential ROIs. The only thing ...
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Tag: Independent Agency Selection
IAS, Eley Consulting partner to audit media efficiency and value
The recently announced partnership between the IAS and global media and marketing firm Eley Consulting, brings together a new addition ...
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A roadmap of industry complexities and solutions
The Agency Scope 2021/2022 report reckons South Africa’s creative agencies are encroaching on media agency spaces.
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SA media agencies must widen focus to be more competitive
The recent release of the SCOPEN research into the state of play at South African media agencies has revealed a ...
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How do you measure the value of an intermediary?
Expert intermediaries provide valuable benefits for both marketers and agencies, and the result of their input is visible across a ...
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Pitching takes energy
Are agencies ready and willing to divert their energies into pitching? And if so – what new questions should they ...
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