Expert intermediaries provide valuable benefits for both marketers and agencies, and the result of their input is visible across a number of important areas in a marketer-agency relationship... Read more
Are agencies ready and willing to divert their energies into pitching? And if so – what new questions should they be asking of the marketers who approach them? Read more
With an increased range of disciplines for marketers to take into account, knowing which research firms have the experience you need is vital for getting it right the first time. Read more
A TREND SCORE survey has revealed the up-to-the-minute impact of Covid-19 on budgets, media sectors, brand categories, advertising recovery and marketing spend. Read more
At a recent IAS master class for our agency subscribers, Gillian Rightford, well known lecturer and advisor in the advertising profession, commented on the five challenges – and subsequent o... Read more
We live in interesting times, driven in particular by technological advances and as such, agencies and their clients have to be prepared for massive change. Glenda Nevill talks to Johanna Mc... Read more
