A glimpse into 2021: Which will cost more – research or no research?
With an increased range of disciplines for marketers to take into account, knowing which research firms have the experience you ...
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Tag: Independent Agency Selection
What TREND SCORE reveals for marketers
A TREND SCORE survey has revealed the up-to-the-minute impact of Covid-19 on budgets, media sectors, brand categories, advertising recovery and ...
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Challenges and opportunities for account management in agencies
At a recent IAS master class for our agency subscribers, Gillian Rightford, well known lecturer and advisor in the advertising ...
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Interesting times, interesting opportunities
We live in interesting times, driven in particular by technological advances and as such, agencies and their clients have to ...
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