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By now it is well documented that the various Covid-19 lockdowns accelerated the more widespread adoption of a number of ...
Read moreIn February 2021, a UK-based frozen dessert brand – Little Moons – experienced a 700% increase in sales – during ...
Read moreInfluencer marketing is more than a mere PR tactic and can be used to drive real return on ad spend.
Read moreUsing social media celebrities to advertise products – influencer marketing – is a lucrative and rapidly growing industry, projected to ...
Read morePeople want to connect with real people and because there is something they can relate to in each other’s lives. ...
Read moreGoogle trends show how, over the past five years, the term 'influencer marketing' has steadily been used more and more ...
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