With Instagram being the main home ground, millions of people around the world are taking to follow and engage with a new wave of these online personalities aka virtual influencers. Read more
These days, there is a niche on social media for every interest under the sun and thus there are also influencers for each of these niches. Read more
PR consultants should use trends as a guideline to come up with tailor made solutions for each of their clients. Read more
[PRESS OFFICE] The influencer marketing space has grown in leaps and bounds over the last decade. Read more
By now it is well documented that the various Covid-19 lockdowns accelerated the more widespread adoption of a number of digital tools. Essentially lockdown led us to a place where our use o... Read more
[PRESS OFFICE] In February 2021, a UK-based frozen dessert brand – Little Moons – experienced a 700% increase in sales – during winter. The reason? TikTok. Read more
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