Beyond viral: The new era of influence
Late one evening, in the dim glow of a single desk lamp, a marketing manager at a burgeoning brand discovers ...
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Tag: Influencer
Budget shifts, market lifts
In the aftermath of the budget speech, it's not uncommon to see businesses clutching their wallets a little tighter. The ...
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IAB SA’s influencer white paper offers best practice guide
The IAB South Africa has released Best Practices for Influencer Marketing in South Africa, a new white paper by the ...
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Brand-backed influencer campaigns can be hard to spot
Nearly three-quarters of Generation Z (people born between 1996 and 2010) follow at least one influencer on social media platforms ...
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Barbie isn’t just a movie star now — she’s also a virtual social media influencer
Barbie currently has 11.4 million subscribers on YouTube, 2.4 million followers on Instagram and 1.1 million on TikTok. This ranks ...
Read moreDetailsThe power of influencer advocacy
The evolution of Web3 and social has resulted in many opportunities and innovations for brands, agencies and society at large.
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