Brand-backed influencer campaigns can be hard to spot
Nearly three-quarters of Generation Z (people born between 1996 and 2010) follow at least one influencer on social media platforms ...
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Tag: Influencer
Barbie isn’t just a movie star now — she’s also a virtual social media influencer
Barbie currently has 11.4 million subscribers on YouTube, 2.4 million followers on Instagram and 1.1 million on TikTok. This ranks ...
Read moreThe power of influencer advocacy
The evolution of Web3 and social has resulted in many opportunities and innovations for brands, agencies and society at large.
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The four key elements to acing influencer marketing
The progression of influencer marketing from tactical to essential makes having the right tools at your disposal that much more ...
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Influencer marketing is a tangible driver of brand performance
Influencer marketing is more than a mere PR tactic and can be used to drive real return on ad spend.
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Influencer marketing is cutting through the content shock of a digital age
Lockdown, the global pandemic and the shift to remote working all accelerated the digital economy. Side-by-side with heightened social media ...
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