Using social media celebrities to advertise products – influencer marketing – is a lucrative and rapidly growing industry, projected to be worth up to US$15 billion (£10.7 billion) by 2022. Read more
The turmoil of Covid-19 has been a catalyst for profound change in the way global luxury consumers live and shop. Read more
Looking forward in late 2019 towards early 2020, the predictions for influencer marketing were more than just promising – they were exciting. Read more
The business of sport is changing, with technology enabling athletes and sports influencers to take charge of their digital lives. And a South African company is leading the charge. Read more
The term ‘traditional PR’ should be scrapped from the industry’s language. If you’re saying you are doing anything ‘traditional’ now, you’re on the path to becoming obsolete. Read more
iProspect Africa has won the digital mandate for Africa’s leading video entertainment company, MultiChoice Group following a multi-agency pitch. Read more
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