iProspect Africa has won the digital mandate for Africa’s leading video entertainment company, MultiChoice Group following a multi-agency pitch. Read more
[PARTNER CONTENT] With the future an uncertain destination, Relative Media finds purpose in the journey by embracing the concept of 'coddiwomple'. Read more
The very mention of influencer marketing makes advertisers think of celebrities purely on a micro and macro level. But let’s get back to some every day heroes – the nano influencers. Read more
As traditional media strategies faltered, 2020 highlighted the growing relevance of social media marketing and the need for businesses to revisit customer engagement. Social media usage soar... Read more
As social media has become a part of everyday life and a key component of how many consumers and brands maintain relationships, we've seen maturity and sophistication emerge in the influence... Read more
Technological changes do not change the essential value of communications. It provides more tools of unlocking this value. Read more
