As traditional media strategies faltered, 2020 highlighted the growing relevance of social media marketing and the need for businesses to revisit customer engagement. Social media usage soar... Read more
As social media has become a part of everyday life and a key component of how many consumers and brands maintain relationships, we've seen maturity and sophistication emerge in the influence... Read more
Technological changes do not change the essential value of communications. It provides more tools of unlocking this value. Read more
As we venture into a new decade full of unknowns, we look back on the trends that have dominated the industry over the past year, and those that are set to continue into the '20s. Read more
An 8-year-old made $22 million on YouTube, but most social media influencers are like unpaid interns
So far most of the indications are that the new economics of influencer marketing are not too different to the old economics of marketing. Read more
