With influencer marketing currently being the talk of the town, brands need to watch out for signs of fake influencers trying to scam them. Read more
As chief marketing officers of two of the top five global advertisers, Unilever and Procter & Gamble respectively, Keith Weed and Marc Pritchard are well placed to identify the issues that n... Read more
Nano, micro, mid-tier, macro and mega influencers mean something else in South Africa than it does in the more established markets when we look at follower counts. Read more
Some big digital trends in 2019 are mapping the consumer journey, storytelling, social media that’s even more embedded in our lives, improved voice recognition tech, the rise of chat bots, a... Read more
Cricket and the Rugby World Cup events will dominate sports media and in the world of politics, there is SA's much anticipated elections, Trump and Brexit. Opportunities abound for brands bu... Read more
Don’t be bothered by the noise around you. Don’t let what everyone else is doing dictate what you should and shouldn’t include in your 2019 marketing plan. Listen to your customer. Read more
