[PRESS OFFICE] In February 2021, a UK-based frozen dessert brand – Little Moons – experienced a 700% increase in sales – during winter. The reason? TikTok. Read more
A brand cannot by default be a person – but it can show what it stands for through people, which is why influencers are playing an increasingly important role in brand conversations. Read more
According to a McKinsey study, 79% of consumers in South Africa have changed stores, brands, or the way they shop due to the pandemic. Read more
Using social media celebrities to advertise products – influencer marketing – is a lucrative and rapidly growing industry, projected to be worth up to US$15 billion (£10.7 billion) by 2022. Read more
The turmoil of Covid-19 has been a catalyst for profound change in the way global luxury consumers live and shop. Read more
Looking forward in late 2019 towards early 2020, the predictions for influencer marketing were more than just promising – they were exciting. Read more
