These individuals rule social media, possessing huge followings and driving opinion; they’re the word-of-mouth marketers for the digital age. Read more
As we venture into a new decade full of unknowns, we look back on the trends that have dominated the industry over the past year, and those that are set to continue into the '20s. Read more
An 8-year-old made $22 million on YouTube, but most social media influencers are like unpaid interns
So far most of the indications are that the new economics of influencer marketing are not too different to the old economics of marketing. Read more
The attention economy and media fragmentation are disrupting traditional media models. Our minds become what they pay attention to and our worldview, beliefs and internal drivers are shaped... Read more
A new influencer marketing player has entered the South African market. Humanz is powered by data, technology and facts. Read more
The final day of this year’s #PAMRO2019 conference offered up six more thought-provoking presentations, discussions, and two accolades awarded. Read more
