Tag: influencers

Campaign-based marketing is becoming inefficient Algorithms now prioritise creative quality over audience targeting Modern paid social requires high-volume creative production ...

Africa is not a single scalable market Influencer marketing scales through precision, not duplication Drivers of influence vary widely Shift ...

South Africa’s influencer economy is maturing into a formal industry Creators are rejecting unpaid and trade-exchange deals An 'online strike' ...

Dentsu School of Influence, in partnership with CSA.global, opens applications for One Big Week in Johannesburg, a Youth Month programme ...

Every year, as the Easter break approaches, marketing calendars fill up with promotions and media plans. Budgets are deployed, campaigns ...

At the AdForum Summit in London last October, one message kept surfacing: social and influencer marketing has become the fastest-growing ...