As traditional media strategies faltered, 2020 highlighted the growing relevance of social media marketing and the need for businesses to revisit customer engagement. Social media usage soar... Read more
As social media has become a part of everyday life and a key component of how many consumers and brands maintain relationships, we've seen maturity and sophistication emerge in the influence... Read more
These individuals rule social media, possessing huge followings and driving opinion; they’re the word-of-mouth marketers for the digital age. Read more
As we venture into a new decade full of unknowns, we look back on the trends that have dominated the industry over the past year, and those that are set to continue into the '20s. Read more