Having a central connecting idea greatly improves the chances of campaign effectiveness by facilitating integrated planning and customising formats for particular channels further enhances p... Read more
Most marketers are confident they are producing integrated multichannel campaigns; unfortunately, this is not a view shared by consumers. Read more
South Africa’s newest fully integrated agency has arrived, as VML South Africa has officially launched, integrating four brands into one. Read more
It’s the eternal agency debate, whether you’re full serviced or specialised: To integrate or not to integrate? I was lucky enough to start off my advertising career in a full ser... Read more
Customers are increasingly taking to social media to look for support or lodge complaints. Most businesses today understand this about customer behaviour, but many take a siloed approach to... Read more
Ian Manning says while media agencies haven’t changed much in two decades, that situation is about change – in a big way. South African media agencies have remained relatively unchanged for... Read more
