With the evolution consumer viewing habits amplified by Covid-19, integrating digital and TV advertising is crucial now more than ever, as DELIA VAN STADEN, SHAUN FRAZAO AND MERISSA HIMRAJ r... Read more
[PRESS OFFICE] Provantage Media Group has taken its digital offering to the next level with the launch of ‘Sonar’, an audience powered mobile geo-location offering. Read more
Having a central connecting idea greatly improves the chances of campaign effectiveness by facilitating integrated planning and customising formats for particular channels further enhances p... Read more
Most marketers are confident they are producing integrated multichannel campaigns; unfortunately, this is not a view shared by consumers. Read more
South Africa’s newest fully integrated agency has arrived, as VML South Africa has officially launched, integrating four brands into one. Read more
It’s the eternal agency debate, whether you’re full serviced or specialised: To integrate or not to integrate? I was lucky enough to start off my advertising career in a full ser... Read more
