Tag: Interactive Advertising Bureau

The mobile gaming app market is bigger than many people would think, and its innovative advertising options should be noted.

Scepticism and questions on the veracity of online audience numbers has increased. So how accurate and trustworthy is the data?

The idea that brands are underspending in digital is a common assumption that needs to be tested. Some brands are ...

The wholesale inclusion of people through mobile technology, coupled with the disruptive spirit by which companies that are forward-thinking are ...

An excellent, clear and comprehensive piece about digital audience measurement was published in The Media in November. Written by Byron ...

In January this year, the Digital Media and Marketing Association (DMMA) rebranded as the Interactive Advertising Bureau South Africa – ...