Scepticism and questions on the veracity of online audience numbers has increased. So how accurate and trustworthy is the data? Read more
The idea that brands are underspending in digital is a common assumption that needs to be tested. Some brands are already spending a huge portion of their marketing budget in digital, and th... Read more
The wholesale inclusion of people through mobile technology, coupled with the disruptive spirit by which companies that are forward-thinking are surviving, makes for really exciting changes... Read more
An excellent, clear and comprehensive piece about digital audience measurement was published in The Media in November. Written by Byron John from Habari – one of the foremost digital media a... Read more
In January this year, the Digital Media and Marketing Association (DMMA) rebranded as the Interactive Advertising Bureau South Africa – the IAB SA. The IAB is a publisher-led organisation th... Read more
