Admirable and inspiring as President Ramaphosa's vision of smart South Africa is, it cannot materialise unless SA not only crosses the digital divide, but eliminates it altogether. Read more
We have research tools and analytic capabilities to really drill down into the different impacts and potential of different types of ads on different marketing objectives. Read more
Rather than work in isolation in silos, industry bodies within the South African advertising space need to come together with a common purpose and voice. Read more
The mobile gaming app market is bigger than many people would think, and its innovative advertising options should be noted. Read more
Scepticism and questions on the veracity of online audience numbers has increased. So how accurate and trustworthy is the data? Read more
The idea that brands are underspending in digital is a common assumption that needs to be tested. Some brands are already spending a huge portion of their marketing budget in digital, and th... Read more
