We need to create jobs in Ukraine
We need to show commitment to making a difference. We need to step up. WPP and its CEO Mark Read ...
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Tag: Interactive Advertising Bureau
How brands can share in news organisations’ trust halo
A recently released survey shows that commercial brands should seek out trusted news providers as their partners so as to ...
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Embracing blockchain in marketing and advertising
The role of distributed ledger technology (DLT), or blockchain, in the coming years can be compared to that of cheap ...
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On the record: The Fourth Industrial Revolution and the reality of the digital divide
Admirable and inspiring as President Ramaphosa's vision of smart South Africa is, it cannot materialise unless SA not only crosses ...
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Duration weighting in video ad measurement: Time matters
We have research tools and analytic capabilities to really drill down into the different impacts and potential of different types ...
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Exclusive: Industry bodies meet to chart way forward and discuss collaborations
Rather than work in isolation in silos, industry bodies within the South African advertising space need to come together with ...
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