Federico de Nardis is CEO of GroupM, Sub-Saharan Africa (SSA). de Nardis was most recently CEO of Maxus Europe, Middle East & Africa (EMEA). CEO of SSA is a new role for GroupM, and demonstrates the Group’s commitment to investing in the African continent to support growth plans of both global and regional clients.

Prior to this role, de Nardis spent seven years at Maxus, where he was named Chairman and CEO, Maxus Italy in 2010, and was promoted to CEO of Maxus EMEA in 2012. de Nardis also has history with GroupM, where he worked for their dedicated venture with Fiat, named MC2, for four years. He also spent time at Alchera Group, Fiat and Saatchi & Saatchi earlier in his career.