Most of the media industry’s largest companies operate in 'two-sided markets' – platforms that maintain relationships with two distinct groups, consumers and marketers. Read more
Overall estimates of fraud vary widely, but even the most conservative put the money involved worldwide well into the billions annually. Estimates vary from $6.5 billion to $23 billion. Read more
In 2019 the conversation has stepped up from brand safety to public safety and related trust issues, including supply chain transparency, consumer protection and social responsibility. Read more
The issue of privacy and exploitation of data is among the most complex of our time... the monetisation of data by major platforms has become a social, political and regulatory lightning rod. Read more
The role of distributed ledger technology (DLT), or blockchain, in the coming years can be compared to that of cheap consumer broadband in enabling mass market videoconferencing technology. Real-time videoconferencing and videophones were promised for decades, but when they were successfully developed in the 1980s the realisation soon dawned that the development of cheap broadband […] Read more
The State of Video authors predict that the video marketplace will reconfigure itself from serving a few hundred large advertisers to a few million small ones. Read more
