Outdoor, radio and print may offer real benefits and maintain the potential for faster growth in the future especially as they develop their own directly related digital assets. Read more
Despite South Africa’s slowing economic growth, it is expected that the country’s advertising market will grow in 2020, albeit at a slower pace than the global average. Read more
Most of the media industry’s largest companies operate in 'two-sided markets' – platforms that maintain relationships with two distinct groups, consumers and marketers. Read more
Overall estimates of fraud vary widely, but even the most conservative put the money involved worldwide well into the billions annually. Estimates vary from $6.5 billion to $23 billion. Read more
In 2019 the conversation has stepped up from brand safety to public safety and related trust issues, including supply chain transparency, consumer protection and social responsibility. Read more
The issue of privacy and exploitation of data is among the most complex of our time... the monetisation of data by major platforms has become a social, political and regulatory lightning rod. Read more
