Marketers should look for opportunities beyond television and pure-play digital
Outdoor, radio and print may offer real benefits and maintain the potential for faster growth in the future especially as...
What to expect from advertising in 2020
Despite South Africa’s slowing economic growth, it is expected that the country’s advertising market will grow in 2020, albeit at...
Indifference makes the difference
Most of the media industry’s largest companies operate in 'two-sided markets' – platforms that maintain relationships with two distinct groups,...
Ad fraud: Big issue or fake news?
Overall estimates of fraud vary widely, but even the most conservative put the money involved worldwide well into the billions...
Brand safety: Limiting risks and improving trust and quality
In 2019 the conversation has stepped up from brand safety to public safety and related trust issues, including supply chain...
It’s about influence: Advertising in 2020 and beyond
The issue of privacy and exploitation of data is among the most complex of our time... the monetisation of data...
