Who’s in an audience?
When deciding to market a brand, one of the first things marketers usually do is decide who they are going ...
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Tag: Isla Stringer
Wrapping up advertising’s ‘wear out’ factor
Many marketers ask the question, 'when does my ad wear out'? Well, when it comes to television, the truth is ...
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Getting the most out of sponsorship
OK, so let’s kick off by defining sponsorships… Sponsorship is the support of an event, activity, person, or organisation through ...
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