When deciding to market a brand, one of the first things marketers usually do is decide who they are going to target. While this step might seem to be a simple textbook part of the process,... Read more
Many marketers ask the question, ‘when does my ad wear out’? Well, when it comes to television, the truth is that most ads wear out in marketing offices long before they wear out... Read more
OK, so let’s kick off by defining sponsorships… Sponsorship is the support of an event, activity, person, or organisation through financial means or the provision of products or services. Su... Read more
