How data can be used to connect brands with their audience
Focus on the channels where your audience is most active, which can be determined by behavioural data.
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The rise of a new kind of celebrity
Is your brand currently using social media stars to spread your brand message? This type of marketing, influencer marketing, is ...
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Roger Garlick gold award winners announced
The Advertising Media Association of SA presented the 2011 Roger Garlick Award to Carat Media, Trigger and Vizeum for their ...
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