Focus on the channels where your audience is most active, which can be determined by behavioural data. Read more
Is your brand currently using social media stars to spread your brand message? This type of marketing, influencer marketing, is notoriously difficult to get right, but is not a new concept Read more
The Advertising Media Association of SA presented the 2011 Roger Garlick Award to Carat Media, Trigger and Vizeum for their joint Cell C PhotoCode campaign at the AdReview awards last week.... Read more
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