Why emotion drives effectiveness more than we like to admit
Emotion is a multiplier of effectiveness Over-optimisation has diluted impact Emotion drives memory, pricing power, and growth Rational-only marketing has ...
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Tag: Jacques Burger
The Upside: A day-by-day diary from Cannes
“Oh, I thought you all worked at a Zoo”. Response from a tourist in Cannes after spotting my delegate badge ...
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Five days in Cannes: A different perspective on all things advertising
It was a week of inspiration at Cannes Lions International Festival of Creativity 2024. Every day Jacques Burger and Robert ...
Read moreDetailsFive days at Cannes Lions: One word, one quote, one piece of work
"How can we say YES to the that bold, brave idea? Rather than why it’s not going to work and ...
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