Any brand that is not truly connected with its consumers is at risk of survival in the future. Consumers care less and less every day about advertising that is irrelevant, interruptive, bori... Read more
South Africa’s newest fully integrated agency has arrived, as VML South Africa has officially launched, integrating four brands into one. Read more
If digital media wants an equal share of available revenue, it’s going to have to be a lot more creative and inventive to accommodate the needs of both audiences and advertisers. South Afric... Read more
The idea that brands are underspending in digital is a common assumption that needs to be tested. Some brands are already spending a huge portion of their marketing budget in digital, and th... Read more
Jarred Cinman considers the problem of the digital skills shortage and a plan and a plea. The South African technology industry is suffering from a profound lack of skilled people to deliver... Read more
You might think you know how media buying is done but hold on to your seats because this is changing fast, writes Jarred Cinman. Media, I’ve realised, is an area of marketing that few people... Read more
