New privacy, security updates will force marketers to focus on conversion metrics
It’s a never-ending cycle: malicious actors come up with some new way of exploiting unsuspecting users, and this results in ...
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Tag: JD Engelbrecht
You hate robocalls for the wrong reasons
Think back to your favourite robocall experience. You probably don’t have one. Last week, at a dinner party, I asked ...
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What analysing 10 billion emails shows business leaders
According to the Everlytic 2020 Email Marketing Benchmarks report, email subscribers who have been opening their messages have been more ...
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What does POPIA really mean for SA’s direct marketers?
Consumer law and POPIA expert, Elizabeth de Stadler from Novation Consulting and JD Engelbrecht MD of Everlytic, demystify the law ...
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Everlytic launches integration into Pipedrive to boost lead nurturing campaigns
Everlytic is launching an integration into Pipedrive to enable businesses to nurture leads – and drive sales – far more ...
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SA’s email lockdown open rates higher than Black Friday month
South Africa’s email open rates during lockdown are higher than Black Friday month, an opportunity for marketers to harness.
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