As media planners, we are constantly looking back into the past, to project the future. While successful most of the time, at times failure can be a result of unavoidable external factors. Read more
It may be a cliché, but it’s very true nevertheless – the only constant in life is change. If you do not continuously learn, grow and adapt you are likely to be left behind and ultimately be... Read more
I popped out to the shops on the Wednesday before Black Friday, thinking that I’ll get my goodies before it became too chaotic. Maybe I should have listened to the traffic reports first. It... Read more
Despite all the setbacks in 2020 for TV planners, those clients with a high portion of their media spend allocated to television had a good year overall. Read more
