While 2016 represented the absolute worst year ever in South Africa’s 40-year old TV history, it is impossible for execs to simply buy a sporty red Ferrari and speed away from the multiple m... Read more
Global media research giant, Nielsen, has established benchmarks that detail the expected return on spend based on media type – magazines and online display ads were found to deliver t... Read more
Today I watched a thought-provoking Persil Ad called ‘Free The Kids’. The video looks inside the minds of prison inmates to find out exactly how much they value their daily outdo... Read more
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