The State of Video authors predict that the video marketplace will reconfigure itself from serving a few hundred large advertisers to a few million small ones. Read more
The explosion of ads across multiple screens and platforms will slow down and then actually reverse over the next five or so years. Here's why... Read more
Designer Yves Saint Laurent once said, “Fashions fade, style is eternal.” The same could be said for television: When a popular show concludes, it lives on in syndication and Blu-ray. But re... Read more
Everyone is cutting the cord. No one watches scheduled linear TV anymore. Millennials have never seen a TV remote control... really? Read more
While 2016 represented the absolute worst year ever in South Africa’s 40-year old TV history, it is impossible for execs to simply buy a sporty red Ferrari and speed away from the multiple m... Read more
Global media research giant, Nielsen, has established benchmarks that detail the expected return on spend based on media type – magazines and online display ads were found to deliver t... Read more
