Media measurement has been in the news a lot lately – largely centred around the granddaddy channel, television. Read more
Significant pandemic-related economic disruption and ongoing digital advancements are changing how broadcasters and service providers deliver content – and driving rapid innovation. Read more
This is an opportunity to be innovative in our approach, and rethink the traditional model of advertising, content creation, communications and marketing. Read more
Data-driven linear advertising stands out for large advertisers who need both more precision in their targeting but must have massive scale. Read more
Most kids today are plugged into devices like TVs, tablets, and smartphones before they can even ride a bike. They can watch what they want across all platforms when they want to. It’s all a... Read more
The State of Video authors predict that the video marketplace will reconfigure itself from serving a few hundred large advertisers to a few million small ones. Read more
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