Tag: Maria Petousis

Brands are closely woven into the fabric of identity in today’s consumer centric societies. The Ask Afrika Group will unveil ...

In South Africa, Living Standards Measures dominate media measurement but researchers at Ask Africa use an alternative measure that they ...

Township communities are largely misunderstood from a consumer perspective, yet it is a powerful market with massive growth potential. So ...

Are we prematurely arranging print and cinema’s funeral or perhaps over-investing in the digital hype? It is generally assumed that ...

Getting to that elusive student market is not easy but once you do, your brand may have secured a lifetime ...

While Western nations are placing less value on material wealth in terms of personal identity, emerging nations continue to measure ...