The art of using data to harness the power of your target market
To maximise the impact of research and data investments, it is just as important to know how to use them ...
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Tag: Maria Petousis
TGI is the perfect brands tag on to the ES
Media research has undergone a huge transformation and upgrade in the past few years and the establishment survey (ES) now ...
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TMO.live: The top Kasi brands and their appeal
In the latest edition of TMO.live, Michael Bratt sits down with Maria Petousis, TGI Director at Ask Afrika who revealed ...
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Briefly… And the brands that unite SA as a nation?
New Ask Afrika Icon Brands winners will be announced at an awards ceremony in Johannesburg on 28 July. Ask Afrika ...
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Value add: SABC Radio has invested in TGI research offering planners greater insight
*CYBERTORIAL: SABC Radio has recently done in-depth research into its audience profile and African Language Service (ALS) stations, and looked ...
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African Language Service stations hold the key to mass marketing
*CYBERTORIAL: In a bid to improve local content for an evolving audience and to put itself on a par with ...
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