Tag: Mark Botha

We recently attended a presentation on media and strategies for success in selling. One section focused on trust in digital, ...

Last year, for Podcast Day, I wrote an article (ref 1) discussing the slow uptake of podcasts in South Africa, ...

Mediamark Digital has entered a partnership with an in-game audio advertising offering, Odeeo, to introduce South African brands to an ...

A reflection on the reasons for digital audio advertising’s non-appearance in the recent IAB ad revenue report –  it’s high ...

As we approach International Podcast Day on 30 September, I have been reflecting on the medium, which, despite its significant ...

Digital audio is the evolution of radio and reflects the shift in the way people are tuning in. Part of ...