At the start of a new year, digital marketers make predictions about what will happen the space in the year to come. Now that we are halfway through the year, we take a step back to see whic... Read more
Every senior marketer and senior agency person use this cliché to describe their “unique” approach to strategy and the ways in which they should be evaluated. It’s time to abandon this trope... Read more
Marketing strategies continue to evolve as we enter a new year, with new technologies opening up a world of possibilities for marketers. Here are some trends to watch out for. Read more
Catering to a niche audience and ensuring you adapt your brand to make it more localised and relevant, is the way companies should be doing business in these times. That’s the belief of TEDx... Read more
Each day, I’m sent hundreds of trend reports from around the world and, to save you the trouble of reading them all yourself, I’ve put together a list of trends that I track and will be moni... Read more
In marketing, it is safe to say the fundamentals are likely to always be the same. Product, place, price and promotion will always be determining factors in a marketing plan and will always... Read more
