Final marketing, advertising and communications sector code published
The final MAC sector code, which applies to advertising, public relations and communications companies in all media including digital platforms, ...
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Tag: marketing
Marketing masters share their secrets
The Media Yearbook, the only one of its kind in Africa, offers an important and independent overview of the ...
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Providing integrated media solutions
CYBERTORIAL* MSG GROUP SALES is a media sales house company specialising in providing integrated media solutions (on-air, online and on-ground). The ...
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What East can do for South: Three marketing lessons from Japan
The efficient and organised but tolerant and patient way that is so redolent of Japanese culture reminded Justine Cullinan of three big marketing ...
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Insights 2016: What’s hot in marketing
Each day, I’m sent hundreds of trend reports from around the world and, to save you the trouble of reading ...
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How damaging is an Adidas decision to pull its athletics sponsorship?
Adidas has reportedly decided to terminate its sponsorship deal with the IAAF, the governing body of world athletics, amid negative ...
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