Businesses are flying blind … without clarity on return of marketing investment
Chief financial officers and other C-suite executives tighten their belts during challenging economic times such as these, demanding precise return ...
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Tag: M&C Saatchi Abel
What you need to know about embracing Web3
Web3 developments are a moving target for agencies, with buzzwords like generative AI and metaverse swirling about. But will these ...
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Passion, personified
Passion marketing what we obsess about as an agency. “Huh?” is often the response we get when discussing it. Traditionally ...
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Awards Wrap: AdFocus Awards winners, Levergy scores double agency of the year recognition, SuperSport Schools awarded at global OTT awards
The Media Online’s weekly column delivering news of award wins, entries, competitions, dates to note and winners in the media ...
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Media Moves: Showmax and Actor Spaces partner in masterclass series, Sewela Sebola joins 5FM and Good Hope FM, M&C Saatchi Group bolsters data capabilities with Fluency Global
The Media Online’s weekly round up of people, account and business moves in media.
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Brands that establish emotional connections earn the right to own the heartland
In today’s high-tech world of product parity, media proliferation and fickle brand loyalty, it has become increasingly difficult to win ...
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