Can media agencies become ‘faster, better and cheaper’?
Certainly, there is a sense that our local media agency industry is moving meaningfully forward, and that 2019 will be ...
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Tag: media agency trends
Agencies have undervalued themselves for too long, need to see their true worth
New Vizeum JHB MD Byron John sees the media agency space rapidly evolving, and is calling for agencies to quantify ...
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Annus horribilis, or a year of opportunity?
The Media Yearbook, the only one of its kind in Africa, offers an important and independent overview of the ...
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Bringing talent in-house
Many media owners are bringing specialists and planners in-house to oversee operations. Michael Bratt finds out why this is happening ...
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