Tag: media agency

The relationship between media agencies and their clients isn't always easy. There's no question money is an issue, with agencies ...

Since the topic of viewable ads rose to the forefront in the last few months, a number of publishers have ...

Most people in media advertising are aware that the buy side of the industry receives “perks” from sellers. This may ...

How is the recession in Europe and the United States affecting the media industry? International media experts Vincent Letang and ...

Over the years there have been many attempts to create the ‘agency of the future’. Enfatico, the WPP agency that ...

ZenithOptimedia Group has launched a new global strategic positioning, ‘Live ROI’. It will also unveil a comprehensive global rebrand across ...