It’s reasonable to expect that different media agency leaders may value certain characteristics over others. However, when it comes to the ideal media agency, the market has spoken. Read more
SCOPEN and the Independent Agency Search & Selection Company (IAS) have launched SCOPEN Rating, which has revealed South Africa's top media agencies. Read more
The bottom line is that there are not enough black women in positions of influence and power in the advertising and marketing industries. Read more
It takes a dollop of guts, a few tablespoons of confidence and a whole lot of chutzpah to launch a new media agency right in the middle of a global pandemic. But that’s just what the founder... Read more
Staying dark and invisible in these trying times is not an option, because this tactic allows competitors to occupy consumers' headspace. Read more
There is an ancient Chinese curse that says, “May you live in interesting times”. This has certainly rung true in our generation. Read more
