The voice of the customer adds emotion into an otherwise logical conversation -- and every marketer worth a grain of salt knows that emotion drives decisions. Read more
Ten years ago, Ultimate Media filled a gap, and that gap was to 'uncomplicate' radio advertising. Take the schlep out of doing radio... Read more
The most accomplished people in the world tend to be older. Look at Nobel Laureates and Pulitzer prize winners to name just two categories. It takes years and years of work to achieve what t... Read more
2020 didn’t go quite as expected, but we are ready to approach the new year with the learnings from the year that was. Read more
In today’s marketing world, there are three kinds of marketers. You can be data-driven, data-conscious or unemployed. Read more
So, here’s to 2021. Guaranteed it will bring challenges. But I hope you will join me in having an optimistic attitude about what we can achieve this year. Read more
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