In its essence, an effective media plan ensures that you reach as much of the right audience as possible in the most cost-effective way. But, everything you know about digital reach is wrong... Read more
In assessing whether to outsource or insource there are clear advantages and disadvantages to the two choices facing marketing executives. Read more
A core principle of media planning is to balance and assign ratings across the entire target market (TM). Media Imperatives (MI) was developed to do just this. Read more
The current organisational structure of most media agencies is quite flat, with just a few levels between management and staff level employees. This provides enormous opportunities. Read more
It's an ideal time to showcase client service abilities, knowledge of your client’s business, the ability to see opportunities where others don’t and overall just giving a sh*t! Read more
There is a race to the bottom of the media industry that has been going on for years, and there are no winners! In the majority of pitches, the winning agency is the one that comes in at the... Read more
