Agencies – stop acting like the Godfather. The media owners are just trying to do their jobs. Media owners – work with us. We know what our clients want. Don’t break trust by trying to circu... Read more
This article is a chance to share my personal view, writing from the perspective of someone who lost two friends and personally experienced a rough three weeks due to Covid-19. Read more
The advertising industry has certainly grown over the past two decades seeing the changes in technology and the way consumers consume media in general, fragmentation upon fra-g-men-ta-tion. Read more
The MediaShop has made it to the number nine spot in global research company RECMA's Top 16 Standalone agencies list. Read more
While absolute comparisons with media agencies across the pond aren’t always helpful, seeing how we stack up against others can open the door to new ideas and help set a benchmark to work to... Read more
Objectives need to be set, and all too often people get confused by jargon such as what a marketing objective is versus a communication objective versus a channel/media objective. Read more
