Tag: media planners

What does the South African Audience Research Foundation (Saarf) mean to the media planner? It is the body that represents media ...

The world of media is changing at an unprecedented rate as technology disrupts the established business models for publishing and ...

So do advertisers find it worthwhile marketing their products on local programming slots? Eve Pennington says they do. And in ...

The groundbreaking Path to Persuasion research done by Ads24 last year has been boosted by new information gleaned as a ...