Advertisers are planning TV for a consumer that no longer exists
Audiences switch seamlessly between broadcast, streaming, online video and gaming on the same TV. Traditional media planning still treats TV ...
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Tag: media planners
Dear media buyers: You’d better get an agent
The conversations in Cannes were incredibly valuable. I met with so many people to discuss the opportunities and challenges facing ...
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The unsung heroes of the advertising mix
Negotiating, purchasing and monitoring advertising space and airtime on behalf of their client requires media buyer to have their finger ...
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Another reassuring report back from TAMS
In order to ensure greater stability and reduce noise in the data, 12-month rolling data is being used to update ...
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Are we laying bricks, or buying media?
When thinking about this blog in the midst of the daily humdrum, the story of the three bricklayers came to ...
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That’s what they would say, wouldn’t they?
Knowing how many consumers or audiences a platform reaches doesn’t mean anything. We need more deep consumer insights, especially in ...
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