The Advertising Media Forum (AMF) is a collective of media agencies and individuals including media strategists, planners, buyers and consultants through whom 95% of all media expenditure in South Africa is bought. The AMF advises and represents relevant organisations and aims to create open channels of communication and encourage and support transparent policies, strategies and transactions within the industry.
For more information on the AMF, visit amf.org,za.
For comment on the industry issue covered in this editorial, please contact:
Cell: 083 272 0063 Email:Koo.Govender@dentsuaegis.com
Negotiating, purchasing and monitoring advertising space and airtime on behalf of their client requires media buyer to have their finger on the pulse of today’s extremely diverse consumer audience. Read more