Briefly… Bookings open for AMASA media planning workshop
The 2013 annual AMASA workshop will be held at Emerald Resort & Casino situated on the banks of the Vaal ...
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Tag: media planning
Looking beyond the ABC’s numbers
It’s a steaming hot day and I am at work, a mountain of magazines threatening mutiny on my desk. They ...
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Media planners, strategists don’t ignore new titles
Media planners and strategists don't ignore or exclude new titles, says Gordon Patterson. As the group managing director of Starcom ...
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It’s a question of… DIGGING deep into the shifting media landscape
The constantly evolving media landscape, buffeted by changes in technology, tautly stretched budgets and shifting goalposts, requires media planners and ...
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Planning and buying: is it art, science or commodity?
Planning and buying: is it art, science or commodity? It's a painful industry question. Media strategy, planning and buying shouldn’t be commodities, ...
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Innovation is the new normal
Convincing the client in an ever changing environment of the best possible means of getting the message across is getting ...
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