Advertisers are planning TV for a consumer that no longer exists
Audiences switch seamlessly between broadcast, streaming, online video and gaming on the same TV. Traditional media planning still treats TV ...
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Tag: media planning
The billboard is not the strategy
Township advertising requires cultural relevance, not just visibility South Africa's township economy is a major growth market Township OOH advertising ...
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‘It’s about bloody time’
Michelle Randall Sharnock and Kirsten Dugmore have founded Kirelley, a company centered around evidence-based marketing designed to drive brand growth. ...
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Kwasukasukela: a media industry story gets real
Media industry consolidation is accelerating pressure on costs, efficiency and measurable outcomes Complexity is losing value as agencies and brands ...
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In-game branded content is not what most marketers think it is
Gaming's barrier was infrastructure, not audience In-game branded content is participation, not interruption IAB is making gaming media-plan ready Gaming ...
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The demise of the channel specialist and the rise of the high-impact planner
Media agencies have built highly successful businesses over many years by hiring specialists. There would be a TV planner, a ...
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