Five years of MAPS data reveals SA’s digital shift and financial strain
MRF MAPS now offers five full years of continuous South African consumer and media data, giving marketers a powerful long-term ...
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Tag: media planning
CTV delivers 30% more ROI, yet remains undervalued in media planning
Follow ROI, not legacy allocation Redefine channel taxonomy for smarter optimisation Optimise for long-term value, not short-term metrics Align spend ...
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Vodka martini, shaken not stirred: The case for cinema
Cinema remains a high-impact advertising medium post-Covid South African cinema reach requires multi-circuit buying Cinema audiences are young, digital, and ...
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Creators are the new broadcasters
AI should enable discovery, not replace relationships The industry risks commoditising creators AI is scaling creator marketing but flattening it ...
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Your consumer isn’t who you think they are right now
Optimise for context, not category Feed AI the “why,” not just the “what” Design for multiple versions of the same ...
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Why Reddit belongs in your media plan
Social and programmatic platforms such as Google, Meta, TikTok, YouTube and LinkedIn are popular with advertisers for good reasons. They ...
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