Last year was a good year for the OMC, with more users signing up to use the Road research tool. The body expects this trend to continue in 2020. Read more
The Advertising Media Forum (AMF) has funded seven final year communication strategy students at the University of Johannesburg as part of its Future Fit programme. Read more
Triple Eight has emerged as the Overall Agency of the Year in the annual Financial Mail AdFocus Awards. Read more
Now, creativity lies in integrating paid and non-paid or earned media. The innovation lies in tying together two types of media and using it to generate additional reach and frequency. Read more
With data and automation playing a key role in modern media agencies, has media planning lost its human connection? Read more
One of the real advantages of being a media desperado (sorry I mean media freelancer) is that you get to work with all sorts of interesting people and offices. Read more
