Tag: media planning

Look around today and you cannot escape hearing about how AI is changing the media and creative industries almost overnight. ...

The wonderful thing about being in media is that, whenever I arrive at the point where every Excel spreadsheet looks ...

Strategy, once regarded as a ‘nice to have’, is today an integral and very necessary tool in the brand custodian’s ...

Anybody in the media industry who ever had me as their coach at an AMASA Workshop would remember I always ...

Humans are needed to prompt, assess, elevate, enrich, question, include and all the other amazing things that only we can ...

Don’t for one second think that static OOH is disappearing – quite the contrary. The static occupancy rate in South ...