Radio has strong and enviable offerings: Reach, immediacy, frequency, geographic targeting, daypart targeting, language targeting. Read more
![The death of demographic targeting [part one]](https://themediaonline.co.za/wp-content/uploads/2018/05/shoes-1480663_960_720-190x122.jpg)
I recently overheard a senior marketer of a JSE Top 40 company refer to their target audience as an LSM 4-7 on national TV and I was shocked, to say the least. Read more
The intelligent interpretation of the big data that CRM systems deliver provide essential human truths and insights to be harnessed and channelled into advertising and media strategies. Read more
Brands that maintain advertising exposure when competitors are cutting back, can grow their market share at lower costs than during times of growth. Read more
Media fragmentation, multi-screening and the rise of on-demand consumption have all forced a rethink of media strategy in South Africa. Read more
The MOST Shepherd Award is awarded to someone who not only has a significant presence in the media industry, but also selflessly gives back to it. Meet Gordon Muller, this year's winner. Read more