media planning | The Media Online

The Lockdown Chronicles #13: Lord Nelson and Cele – kissing cousins

Posted By: Gordon Mulleron: April 08, 2020In: Opinion

In the disrupted media landscape the successful media strategist will display a high level of absorptive capacity and the cognitive ability to make effective media decision based on speed ov... Read more

Exponential Interactive announces VDX.tv is expanding into international markets

Posted By: TMO Adson: March 09, 2020In: vdx.tv Press Office

[PRESS OFFICE] Digital advertising leader Exponential Interactive has announce that it is rolling out its new, video-driven business division, VDX.tv, in international markets. Read more

OOH is a nifty adaptor to the multiplatform digital landscape

Posted By: Britta Reidon: January 23, 2020In: Out of Home

Out of home may be the oldest advertising medium, but its strengths remain undiminished in the changing media ecosystem. Read more

Don’t just go virtual, go by Road in 2020!

Posted By: Trish Guilfordon: January 06, 2020In: Out of Home

Last year was a good year for the OMC, with more users signing up to use the Road research tool. The body expects this trend to continue in 2020. Read more

Next generation: AMF bridges funding and experience gap for UJ students

Posted By: TMO Reporteron: November 29, 2019In: Media agency

The Advertising Media Forum (AMF) has funded seven final year communication strategy students at the University of Johannesburg as part of its Future Fit programme. Read more