Open letter to the media industry: Load shedding may have dealt media a curveball but…
There’ve been more than a few conversations that lament the knock that load shedding is having on the out of ...
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Tag: media planning
RAMS, radio and the repertoire of the rolling maul
Traditionally, the release of new RAMS radio listenership data is greeted by media strategists in Mzansi with all the excitement ...
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Three real-world use cases for AI in media
In paid media, there are a number of agencies using AI for media planning, buying and optimisation. At least they ...
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The psychology of consumer behaviour in the purchasing decision process
As a marketer, it is important to understand the consumer behaviour factors that influence decision making to best guide consumers ...
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Attention OOH advertisers: This is your Western Cape wake-up call
Since the dark days of the pandemic – and despite the dark days of Stage 6 load shedding – the ...
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It’s All Done with Mirrors: Reflections on the evolution of the media industry in Mzansi
I have recently had a number of requests to make available my book of collected writings on the evolution of ...
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