I spent 20 years in corporate and have now happily been working for myself for just over six years, two of which have been spent leaning more and more into entrepreneurial endeavours. This s... Read more
Out of home advertising (roadside billboard) strategy and planning, until about four years ago, was a shot in the dark. The latest ROAD data from the OMC has sorted out that problem. Read more
Despite all the setbacks in 2020 for TV planners, those clients with a high portion of their media spend allocated to television had a good year overall. Read more
Completing fieldwork for the first MAPS research required adapting and innovating due to Covid-19. Nevertheless, Plus 94 Research has completed the first phase of the survey. Read more
Given this evolution in traffic patterns, so too should the buying of OOH evolve. Residential OOH should be in high demand…think bus shelters, mall advertising, street poles, citilites, taxi... Read more
The convergence of media functionality allows for the integration of TV, radio, digital and social networks into out of home formats allowing for reach that surpasses that of TV or radio alo... Read more
