A no holds barred comment on the state of media, advertising & communications transformation in SA. First transform the minds of the individuals in advertising and then industry transformati... Read more
Traditional radio is not only having to battle against other mediums such as television, print and out of home for adspend and audience attention, but it faces growing competition from radio... Read more
In May this year, the annual DoubleClick Executive Summit took place in Johannesburg in partnership with Google. Key speakers addressed the gathering of digital agencies and clients to provi... Read more
This article was provoked by a report on The Media Online website on the paper presented by Clare Bowen titled ‘Reappraising radio’s role for advertisers’. The provocation arose from the num... Read more
The highlight of my media career is undoubtedly being called a “media anarchist” in 2008 when I pointed out to the industry that once you start splitting the 10 LSM segments, you de facto cr... Read more
I recently wrote about the Broadcast Research Council of South Africa (BRC) TAMS panel universe update presentation (April 2017). To briefly recap, this update is particularly significant, b... Read more