Now, creativity lies in integrating paid and non-paid or earned media. The innovation lies in tying together two types of media and using it to generate additional reach and frequency. Read more
With data and automation playing a key role in modern media agencies, has media planning lost its human connection? Read more
One of the real advantages of being a media desperado (sorry I mean media freelancer) is that you get to work with all sorts of interesting people and offices. Read more
Black Friday 2018 saw South Africans spend a total of R2.9 billion, a 15.92% growth year on year. Read more
[PRESS OFFICE] Media and online marketing agency, Mediology has appointed Julie Dunstan (49) as Business Unit Director on the Momentum Group. Read more
[PRESS OFFICE] Deliwe Msibi has been appointed as strategic planner at media and online marketing agency, Mediology. Read more
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