Since 2014, Nielsen has conducted a Digital Consumer Survey across several countries internationally. Now, for the first time, that online survey has been conducted and published in SA. Read more
The messaging connection between audiences and marketers cannot happen without the media channel and the media brand, respectively. Read more
Some big digital trends in 2019 are mapping the consumer journey, storytelling, social media that’s even more embedded in our lives, improved voice recognition tech, the rise of chat bots, a... Read more
The numbers say the audiences are there... but consumers are less tolerant of advertising in general. Without effective strategic alignment of medium and channel, the numbers will not automa... Read more
The consumer - no longer the channel - is placed in the centre of media strategy, where after we can determine how they consume media, when and where. The channel becomes secondary, the cont... Read more
Context is critical when planning media. What digital audience verification will enable is the same metric speak across all media channels. Read more
