I recently wrote about the Broadcast Research Council of South Africa (BRC) TAMS panel universe update presentation (April 2017). To briefly recap, this update is particularly significant, b... Read more
Writing in Brave New World, Aldous Huxley noted that “most human beings have an almost infinite capacity for taking things for granted”. Whether you have taken AMPS for granted for the past... Read more
It is vital that marketers and planners understand how South African consumers engage with brands. Werner Lindemann, managing director at Mediamark, reports that the average South African co... Read more
One of the most useful online resources for media strategists and planners, run by an industry marketing body, is undoubtedly Thinkbox. This marketing body for commercial TV in the UK provid... Read more
The new OMC planning tool has the potential to reveal what is and what isn’t working, and there’s a strong possibility that it will turn OOH media planning on its head, Craig Wal... Read more
The new OMC planning tool has the potential to reveal what is and what isn’t working, and there’s a strong possibility that it will turn OOH media planning on its head. The Outdo... Read more