Tag: media planning

Strategy, once regarded as a ‘nice to have’, is today an integral and very necessary tool in the brand custodian’s ...

Anybody in the media industry who ever had me as their coach at an AMASA Workshop would remember I always ...

Humans are needed to prompt, assess, elevate, enrich, question, include and all the other amazing things that only we can ...

Don’t for one second think that static OOH is disappearing – quite the contrary. The static occupancy rate in South ...

There’ve been more than a few conversations that lament the knock that load shedding is having on the out of ...

Traditionally, the release of new RAMS radio listenership data is greeted by media strategists in Mzansi with all the excitement ...