Three real-world use cases for AI in media
In paid media, there are a number of agencies using AI for media planning, buying and optimisation. At least they ...
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Tag: media planning
The psychology of consumer behaviour in the purchasing decision process
As a marketer, it is important to understand the consumer behaviour factors that influence decision making to best guide consumers ...
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Attention OOH advertisers: This is your Western Cape wake-up call
Since the dark days of the pandemic – and despite the dark days of Stage 6 load shedding – the ...
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It’s All Done with Mirrors: Reflections on the evolution of the media industry in Mzansi
I have recently had a number of requests to make available my book of collected writings on the evolution of ...
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Are we agile enough?
Some time ago I read a McKinsey & Co. article titled 'When agile marketing breaks the agency model'. Though this ...
Read moreDetailsTotal TV share vs Broadcast TV share: how this impacts campaign planning
A key objective for 2023 for the BRC is the TAMS measurement of alternative devices used in the home to ...
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